When Kyle Megna joined Dcubed as US Sales Manager, he entered an industry known for its technical depth, long timelines, and high-quality standards. None of that came as a surprise. What stood out immediately, however, was how open and collaborative the space community is.
“Yes, the technology is complex,” Kyle says. “But the people are deeply engaged, curious, and proud of what they’re building. Conversations go far beyond transactions, they’re about missions, tradeoffs, and long-term goals.”
Coming from sales roles in prop tech, real estate, and healthcare, the difference was clear. The people in space care deeply about their missions and take pride in what they are doing. Space is their life. “The watercooler conversations look completely different at a place like Dcubed,” Kyle says. “Instead of talking about last week’s football game, they’re talking about who’s launching when and what.”
That culture shapes not only how products are built, but also how business gets done.
Speaking Space, Not Just Selling It
Like anyone entering a highly specialized industry, Kyle’s first weeks required rapid immersion. Space conversations move quickly: acronyms, mission architectures, test campaigns, performance data, all part of everyday dialogue.
He approached the learning curve deliberately: targeted coursework, focused self-study, and constant exposure through customer conversations. While his foundation is in sales and business development, Kyle understood early on that succeeding in space would require leaning into his engineering background as well.
It’s that blend, commercial instinct paired with technical fluency, that allows him to operate effectively at Dcubed.
“The goal was always to understand enough to ask the right questions, follow the logic, and engage meaningfully.”
That balance quickly became second nature, enabling more substantive discussions about where Dcubed’s products fit and why they matter.
Engineers Do Not “Buy” The Hype
It became clear quickly that space rewards a different kind of sales approach, one grounded in credibility and thoughtful dialogue.
For Kyle, that wasn’t a shift. His style has always centered on curiosity, education, and building relationships that extend beyond a single transaction. In space, that mindset isn’t just appreciated, it’s expected.
Dcubed’s sales approach reflects that reality. Engineers lead buying decisions. Trust is earned through curiosity, consistency, and respect for the technical process.
“If there’s a strong fit, things move forward naturally. If not, relationships still matter because there’s always another project.” That long term mindset aligns naturally with Dcubed’s culture and product philosophy.
Fast Is Good. Reliable Is Better
One of Kyle’s early highlights underscored what differentiates Dcubed operationally. When Intuitive Machines approached the team with an urgent request and evolving specifications, Dcubed responded with speed and flexibility. The team delivered a full proposal over a single weekend, and within weeks a partnership was in place.
“That moment reinforced another thing customers value about us,” Kyle says. “Responsiveness, clarity, and execution.”
Like the broader space sector, the year also brought external challenges. Events such as the US government shutdown slowed decision making across the market. A reminder that even strong momentum can be affected by factors beyond any single company’s control.
“What matters is how you navigate that reality,” Kyle notes. “Staying close to customers and continuing to build trust in the midst of uncertainty.”
Competing as a NewSpace Company
Dcubed operates in a market with deeply entrenched incumbents, many with decades of flight heritage. That heritage matters, but it isn’t the whole story. “What customers increasingly care about is execution,” Kyle explains. “Speed, adaptability, and collaboration.”
Dcubed’s NewSpace positioning appeals to teams that value momentum and partnership over rigid legacy processes. With growing flight heritage now firmly established, conversations have shifted further toward the value that Dcubed has to offer its customers.
Breaking into locked in designs remains challenging across the industry, which is why relationship building starts early and continues over time.
Looking Ahead
Today, Kyle’s focus is clear: build relationships that outlast individual contracts and contribute to Dcubed’s long term presence in the market.
Success, in his view, isn’t measured only in closed deals, but in becoming a trusted partner within a tightly connected industry.
“In a small community like space, reputation travels,” he says. “When people know you’re thoughtful, reliable, and collaborative, everything else follows.”
At Dcubed, that philosophy isn’t a strategy layered onto sales. It reflects how the company approaches engineering, partnerships, and growth, steadily, deliberately, and with an eye on the long term.
Book a call with Kyle to talk more about Release Actuators and Solar Arrays here.
